Goal: Inform viewers about the benefits of becoming a member of PICPA (Pennsylvania Institute of Certified Public Accountants). Explains why becoming a member of PICPA can help accountants with their career with a friendly yet professional tone.

Audience: Targeted accounting professionals that have had limited contact with PICPA. They are familiar with the accounting profession, but not necessarily PICPA. Targeted through Facebook and Youtube with some email promotion.

Process: Collaborative process involving animation, rigging, motion graphics, and art direction. The script for this video was a collaboration of multiple members of the team from many different disciplines. I collaborated with the project owner on the art direction for this piece, aided in copywriting, created the style frames adhering to the brand guidelines, and fully animated the video.
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