Goal: Member delight holiday video for PICPA associates. Creatively reinterprets traditional holiday song for an accounting savvy audience.

Audience: Targeted accounting professionals that have contacted with PICPA. Mostly created for members, although it has a larger audience of all accounting-related people PICPA has interacted with.

Process: Collaborative process involving animation, rigging, motion graphics, and art direction. The script for this video was a collaboration of multiple members of the team from many different disciplines including marketing, membership, and communications. I collaborated with the project owner on the art direction for this piece, aided in copywriting, created the style frames adhering to the brand guidelines, and fully animated the video.

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