Goal: Create the animation portion of a credit card commercial that explains the process of using a Carbon Zero credit card and how it can positively impact the consumer and the environment by getting close to zero carbon emissions.
Audience: Potential buyers at a public cricket game in the US, and a spot on the Carbon Zero homepage.
Process: Collaborated with a creative director, post-production manager, and editors on vision and concepts for the videos, taking multiple rounds of mood boarding, storyboarding and various rounds of animation. The vision was clear from the start, and it was my goal to use quick and snappy animations with a modern style for the short spot. I designed all storyboards and tracked and animated all sections in the final piece.
Early storyboards that show a change in concept to final animation.